About

The Digital Marketing Sector Council is made up of stakeholders from across Canada. These individuals are business owners, CMO's, marketing agency staff, hiring managers, marketing professors and instructors and HR professionals, all with a vested interest the profession of digital marketing. On an annual basis, we survey these stakeholders to ensure we are listening to the industry when it comes to; skills gaps that exist, training expectations and availability for digital marketing job candidates, and retention practices for digital marketing professionals.